As one of the most direct, cheaper and effective communication channels in today’s market, bulk SMS system is the best way to engage consumers via mobile technology.
Despite the fact that Bulk SMS has been around for over a decade now, it still remains relevant and is increasingly gaining more and more popularity as a definite marketing strategy and mobile solution customised for different business needs especially in the African Health, Education and financial technology sectors.
It has also become very common for companies to use Bulk SMS to communicate to their employees, shareholders and clients in different ways, be it for alerts, password verification, reminders among others. Bulk SMS has also been used for a number of uses, including but not limited to time-sensitive promotions, personalized offers and sending MMS.
The beauty of it is that it can be used by any business, no matter the size or the budget. The benefits of Bulk SMS include the following;
- Bulk SMS is the cheapest marketing strategy to reach hundreds and thousands of clients no matter where they are.
- Bulk SMS is the most reliable and instant channel to reach clients no matter what business field or sector one is in.
- With the boom of web and social marketing, digital marketing is quickly becoming saturated leaving Bulk SMS as the one trusted means of consumer engagement by most businesses.
These benefits and many others prove that Bulk SMS is a critical marketing strategy to ensure consumer reach and engagement for all businesses.