Are you looking for a way to engage your clients in a reliable, cost-effective and time sensitive way?
Have you tried WhatsApp for business? If you haven’t, then your business is missing out!
At Softwareske, we provide the best and cheapest bulk SMS services through WhatsApp for business.
As the leading web and mobile technology solutions company in Kenya, Softwareske provides companies and individuals exceptional mobile solutions to ensure excellence in their sectors. Based in Nairobi, Kenya SoftwaresKe’s mission is to help businesses realize their objectives through the use of high-quality mobile and web-based solutions.
Statistics show that consumers are spending more than five hours a day on their mobile devices.
Additionally, by 2014, there were more mobile devices in the world than there were people , and it is safe to say that today, that number has significantly increased in 2019.
It would therefore be amiss for any business that wants to excel in its field to not see the opportunity of this increasingly popular business marketing strategy.
As one of the most direct, cheaper and effective communication channels in today’s market, bulk SMS system is the best way to engage consumers via mobile technology.
Because most people have their phones throughout the day, sending bulk SMS is the fastest way to reach your clients. Furthermore, research shows that 9 out of 10 people open their texts within 3 minutes of receiving them, making Bulk SMS the best, reliable way to deliver time-sensitive messages.
WhatsApp is a free mobile application that allows you to chat with other WhatsApp users over the internet, without SMS text charges. It also allows you to share images, and files, and also supports voice and video calls.
WhatsApp for Business
As of January 2019, WhatsApp was the most popular communication and messaging service in the world with 1.5billion users per month. Launched in 2009, WhatsApp was launched at a time when the cost of SMS was skyrocketing and people were complaining about it. Initially, it provided free messaging services, and over time has adopted VOIP and allows sharing of media, replacing skype as the main voice and video calling medium of the 21at century.
With its increasing growth, WhatsApp is set to soon become the main media Messaging and overall communication, due to its convenience, efficiency and the fact that it is completely free.
It is therefore very prudent that businesses should expand their international reach and engage start engaging their customers through WhatsApp and make it easier for them to get information and answers to their questions and eventually buy products.
Which is why, seeing this need, WhatsApp launched a completely separate version of WhatsApp intended to exactly like WhatsApp, but for a different purpose, connecting businesses to customers.
The main reason why businesses should use WhatsApp is that many of your customers are already using it. With 98% of messages read and 90% getting opened within 3 minutes, WhatsApp is the new medium through which businesses need to explore marketing opportunities.
WhatsApp for business allows businesses to easily interact with customers by helping them to automate, sort and quickly respond to messages. It allows you to import your business profile from Facebook and gives you an up to date directory of WhatsApp users on your phone.
You can also run WhatsApp marketing campaigns by create a good brand, building a contact database, offer one on one help, and offer discrete services.
This can be done in 3 ways;
- One on one messages– this allows you to communicate privately and directly to a user
- Group messages– this feature allows you to communicate to up to 256 at once allowing everyone to contribute and see each other’s responses
- Broadcasts– this allows you to send a message to a broadcast list of up to 256 people, who will receive the message as a normal one on one message in their chats, and also allowing them to reply directly to you.
Even though WhatsApp marketing is a pretty new feature, and the fact that it is free makes it have less features and lack corporate presence, those who use it well can stand out and reap the benefits.
With shifting best practices and new platforms in social media coming up really fast, keeping up can be tough.
That’s is why Softwareske is here to offer you the best solutions and help your business keep abreast with new marketing channels such as WhatsApp.
Contact us for the best WhatsApp for business marketing campaigns in Kenya.